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  1. When the Body Cannot Be Present by Alan D. Wolfelt, Ph.D
  2. FD murder's spouse & buries remains with anther body
  3. UNFAIRNESS towards WOMEN in Funeral Service
  4. New York WABC TV Helps with Cemetery Problems
  5. New York Times Article: Disaster's Toll Doesn't Necessarily Mean Profit
  6. New York FD becomes Disney Cast Member while at convention
  7. Music License for only $185. to anyone!
  8. Setting your priorities
  9. From coffin to storyteller
  10. North Carolina FD Association E News Letter
  11. ICFA WIRELESS - October 2, 2001 Edition
  12. ICFA WIRELESS &endash; October 16, 2001 Edition
  13. ACADEMY OF ADVANCE FUNERAL PLANNING ANNOUNCES TRAINING DATES FOR 2002
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The Importance of Funeral Ceremony When the Body Cannot Be Present

by Alan D. Wolfelt, Ph.D.

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In a message dated 10/9/01 4:22:44 PM, Joe.Weigel@batesville.com writes: John - Early last week, we asked Dr. Wolfelt to compose an article on the value of ceremony when the body can not be present. We broadcast-faxed it to all of our customers in the Metro NY/NJ area with a cover note from Paul Theesfeld. I believe your subscribers might find the text of this article beneficial, so I have enclosed it below.

THANKS JOE AND BATESVILLE, and DR. WOLFELT, THE ARTICLE WILL HELP MANY!

The Importance of Funeral Ceremony When the Body Cannot Be Present

by Alan D. Wolfelt, Ph.D.

 

In the wake of the World Trade Center, Pentagon and Pennsylvania tragedies, thousands of families have been forced to accept the reality of the death of

someone loved despite the lack of a body. As you know, this is a critical

distinction. Accepting death is always difficult. Accepting death when there

is no recoverable body is excruciatingly paradoxical because the body is the

ultimate death symbol. It is, if you will, the only visceral proof of death.

Without the body, families struggle with natural but obsessive thoughts

that the missing person may turn up alive. After all, the last time they saw

the person, he or she breathed, laughed, touched.

Yet death certificates are now being issued for families who seek them.

This step is not only a legal requirement for families seeking benefits and

compensation, it is symbolic. Asking for and receiving a death certificate

means acknowledging, on some level, the reality of the death. While it cannot

replace the body, the death certificate itself becomes proof of death.

 

The role of funeral ceremony

 

The funeral ritual is the next-and more profound-step in acknowledging the

reality of the death for these families. As gatekeepers of this time-honored

and critical ritual, it is your responsibility and privilege to create

meaningful and personalized ceremonies despite the lack of a body.

Can there be a ceremony with no body present? Sure. Memorial services are

held all the time. The difference is, of course, that with most memorial

services, the family chooses not to have the body present. Often, the family

has seen and spent time with the body when the death occurred.

Like other victims of mass casualty before them, the World Trade Center,

Pentagon and Pennsylvania families were not given the choice to view and spend

time with the body. Yet it is still possible-indeed imperative-that you assist

these families in creating memorial services that honor the life of the person

who died and help survivors begin to reconcile their loss.

You know that funerals are important, otherwise you wouldn

 

 

't be doing the work

you do. I understand that for the most part, I'm preaching to the choir here.

Yet I'm hearing stories out of New York City that some funeral homes and some

clergy are encouraging these families NOT to have services. It seems that

without a body, some funeral directors and clergy are unprepared to help

families deal with this type of loss.

I hope you'll join me in rallying around these funeral directors and

clergy. Theirs is a horrific lot today. I acknowledge the extraordinarily

difficult situation into which they've been cast. Yet I know like I know my

own heartbeat that these profoundly bereaved families need ceremony to help

them begin to heal.

The funeral ritual is a public, traditional and symbolic means of

expressing our beliefs, thoughts and feelings about the death of someone

loved. Rich in history and rife with symbolism, the funeral ceremony helps us

acknowledge the reality of the death, gives testimony to the life that was

lived, encourages the expression of grief in a way consistent with the

culture's values, provides support to mourn, allows for the embracing of faith

and beliefs about life and death, and offers continuity and hope for the

living. And ceremony says for us what words simply cannot at this time.

Without ceremony, acknowledgment of the death is more difficult. The unique

life of the person who died is not honored. The family has no forum in which

to express their grief and receive support from others. And in this case,

there is no clear demarcation between 'before' the death and "after" the

death, there is only the bleak morass of weeks and months mired in limbo.

Grief is given no time, no place, no voice.

I also feel the need to point out that at some point, mass memorial

services may be held for those killed at the World Trade Center, the Pentagon

and the Pennsylvania crash sites. I wholly support this type of ritual that

brings together families who can support one another in their common grief.

But as you know, mass ceremonies are not replacements for an individual,

personalized ceremony that honors a single, unique life for a single, unique

family. They are merely supplements to it.

 

Ideas for the funeral ceremony

 

You know how to create ceremonies with no body present. I'm sure you've

helped plan and facilitate many, many memorial services. But how can

ceremonies for these particular families be made most meaningful?

First, because there is no body and because the circumstances are so

disorienting, you must be diligent and creative in encouraging these families

to personalize the ceremony. A memorabilia table filled with objects that were

precious to or associated with the person who died provides mourners with

tangible items to hold, to smell, to caress. Of course, photos of the person

who died are paramount. In my opinion, you cannot display too many photos in

cases such as this.

Videotape is also exceptionally useful because it allows mourners to hear

the voice of the person who died and to see mannerisms and movement. Asking

many people to speak or share memories, whether formally through a eulogy or

informally by providing a time for those in attendance to stand up and tell a

story, is another key way to bring the memory of this unique individual alive

and help compensate for the lack of a body. Play music that was meaningful to

the person who died, bring in his favorite car, fill the room with her

favorite flowers. Remember, when it comes to personalizing the ceremony for

these families, no request should be denied and no effort should be spared.

Second, you must create a "locus of mourning." When the body is present,

whether in an urn or an open or unopened casket, the body itself is the locus

- the visual center, the emotional focus - of the ceremony. When no body is

present, you can still create a locus of mourning by creating a display at the

front of the room in which the service will be held. A large, poster-sized or

life-sized photo of the person who died is a good start. Artfully surrounding

the photos with belongings and memorabilia also adds to the feeling of

"presence" of the person who died.

And third, you must help the family create a place to mourn. When a body or

cremated remains are buried or scattered, there is a "place" for the families

to go when they want to feel close to the person who died. As you know,

visiting the ceremony is a healing, ongoing ritual for many families. In this

case, perhaps you can help families plant a tree with a marker at its base,

donate a bench with a plaque to a local park, or release balloons or doves at

a place that was special to the family and the person who died. One day, a

national memorial honoring those who were killed in these tragedies may be

erected. As with the mass ceremonies, a national memorial will indeed be a

healing place for families, as well as a nation. Yet it will not replace the

need for the family to have a special, established place to mourn and remember

the one person they loved and lost.

 

In closing, I cannot emphasize enough the importance of ceremony for

families personally affected by the World Trade Center, Pentagon and

Pennsylvania crash site tragedies. I know many funeral directors and clergy

across North America are being called on to offer their support and their

services. I hope this article helps you help families in your care. If you

have any questions or comments about creating personalized ceremonies for

these families, I would love to hear from you. Please e-mail me at

wolfelt@centerforloss.com or call me at (970) 226-6050.

 

Dr. Alan Wolfelt is a noted speaker, author and grief counselor. He serves as

Director of the Center for Loss and Life Transition in Fort Collins, Colorado.

In addition, he serves as a consultant for Batesville Management Services for

whom he wrote this article

End Above Article

 

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FD murder's spouse & buries remains with anther body

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In a message dated 10/1/01 2:26:26 PM, TJ in Massachusetts writes:

Hi John,

I was clicking through the channels this morning and came across this trial on Court TV. A Florida funeral director admitted to stabbing his wife to death then burying her in the casket of another women. His defense is calling it "a crime of passion." Interesting case!

Its still showing now so not sure what the verdict will be.

Click here: COURT TV ONLINE - TRIALS

http://www.courttv.com/trials/taped/villella/background.html

Take Care,

TJ - Medford, Massachusetts

Monday, October 1, 2001

Updated September 30, 2001, 10:00 a.m. ET Fla. v. Villella: Undertaker's wife found dead in another woman's coffin  Undertaker Mark Villella admitted to killing his wife and secretly burying her with another corpse, but was it a crime of passion? (Court TV) &emdash; Undertaker Mark Villella told police he woke up one night and found his bed empty &emdash; his wife gone without a trace.

Almost a month later she turned up &emdash; in the exhumed casket of a woman Villella had buried at the funeral home where he worked.

Villella confessed to killing his 28-year-old wife Exelee, but his lawyer says he was so distraught over his wife's affair and plans to leave him that it was a crime of passion.

In Florida, if Villella stabbed his wife in a moment of passion, he would be guilty of manslaughter instead of first-degree murder.

For Villella, a 41-year-old father of three, the stakes are high &emdash; he could either be out of prison in time to drive his youngest child to kindergarten, or, he could spend the rest of his natural life behind bars.

THE RELATIONSHIP:

Mark and Exelee Villella met in Maryland in the early 1990's while Mark was married to another woman. It wasn't long before the two ran off together. Mark left his wife and two children and started a life with Exelee. The two &emdash; both licensed funeral directors &emdash; ran a funeral home together in the Washington D.C. area, reportedly doing work for Arlington National Cemetery, before moving to Florida.

Portrait of the couple in happier timesAccording to new reports, there were prior incidents of physical violence against Exelee by Mark, but neither prosecutors, investigators nor Exelee's family would confirm those allegations. In 1996, Exelee reportedly left Villella because of their relationship troubles and went to live with her parents in West Virginia.

The following year, however, the couple reconciled and married. Their son, Anthony, was born within a year of their 1997 summer wedding.

But the marriage was far from trouble-free. Exelee Villella thought her husband was a jealous and controlling man. For example, he kept tabs on where she went and insisted that she call him immediately as she arrived at work each day.

"People punish me because I care about her," Villella said in statement to police. She says nobody else calls their husband the minute they get to work. I said it's common courtesy."

Exelee was in fact carrying on an affair with a married co-worker in the months leading up her death.

THE AFFAIR:

When Investigator Steve Willis spoke with Mark Villella at his kitchen table two days after his wife's disappearance, Villella told him about a troubled couple of months in his marriage.

Villella said his wife had "changed," and that he'd suspected she was having an affair. Exelee had begun to spend more time doing her hair and nails, and shaved her legs every day.

She would leave at 6:30 a.m. for the 30 minute trip to work in Orlando, leaving herself an hour and a half to get to work without being able to account for the extra time.

She would have lengthy, private telephone conversations with someone she described as a co-worker, and she would stay out late at night, sometimes returning home drunk.

Villella had also recently found a card in his wife's purse that referred to being "embarrassed about getting so drunk at the party," and "fantasizing about that night."

One of Exelee's co-workers, Marc Camp, admitted to Willis that he gave a very drunk Exelee Villella a ride home from a party, and had sex with her in his truck prior to dropping her off at home.

Villella confronted Exelee about the card, and she admitted to having a sexual relationship with the co-worker. He told Willis that, while he was hurt by the affair, he had told his wife he forgave her and just wanted "another chance."

Mark Villella told Steve Willis that on the evening of August 5, 1999, his wife was making a meatloaf, and asked him to go to the grocery store to buy her a green pepper. He returned not only with the pepper but also a bouquet of roses.

When Exelee saw the roses, she burst into tears and sat crying on the floor for over an hour, telling her husband to leave her alone. At about 10:00 p.m., Mark, who hadn't been able to sleep well for weeks because of his marriage woes, claims he took NyQuil as a sleep aid and went to bed. He says that when he woke up shortly after midnight, Exelee was gone.

THE DISAPPEARANCE:

Exelee's family and coworkers last heard from her on Thursday, August 5, 1999, when she had an evening telephone conversation with her mother and promised to call again from work the next morning. By the following day, her family was quite worried &emdash; it was uncharacteristic of Exelee to vanish without word to anyone. They put in a call to the local Sheriff's department.

When deputies knocked on Mark Villella's door on August 6, they found a man seemingly unconcerned about his wife's whereabouts. Villella told them he'd had an argument with his wife on the evening of August 5, and later woke up to find her gone. He told the deputies that Exelee had left because she needed some time to think about things, and would be back in a day or two.

The deputies noted, however, that Exelee Villella had left behind her car, house keys, and even her toddler son.

Also arousing suspicions was the fact that Exelee's mother described her as having been very upset and arguing with her husband the last time they spoke. The sheriff's office assigned an investigator to the case, which is not customary in regular missing person's cases.

Villella also told Willis that on August 3, two nights before Exelee disappeared, he and his wife were getting along and even holding hands as they went to pick up a casket at the airport.

Unbeknownst her Exelee at the time, the casket they picked up was the one she would also occupy a few days later.

THE INVESTIGATION:

Interviews with Exelee Villella's family and friends took investigators to a dead end.

A search of the Villella residence turned up nothing, and when he spoke to Villella again on August 11, Villella maintained that he knew nothing of his wife's whereabouts.

Still, Villella was clearly the most likely suspect considering the circumstances of his wife's disappearance, as well as his apparent lack of concern. Willis had even arranged for a deputy to come by the Villella home to take a missing person's report, but Mark Villella never completed it.

Willis then began to look into Villella's employment at the Deltona Memorial funeral home. The home's records showed that there had been two closed casket burials since Exelee vanished, and on August 26, Steve Willis drove to the home to speak to Funeral Director Robert McFall about possibly exhuming those caskets.

Instead of McFall, Willis ran into Mark Villella, and mentioned his suspicions to him. Willis suggested that Villella come by the Sheriff's Operations Center after work and talk.

THE CONFESSION:

And talk is exactly what Villella did &emdash; so much so that he confessed to his wife's murder.

"I loved her to death," repeated as he admitted to killing his wife. In the presence of his brother, Jeff, but no attorney, Villella told Willis about the last evening he spent with his wife. After that statement, he was arrested.

Mark Villella said, once again, that when he returned home with the green pepper and the bouquet of roses, Exelee sank to the floor and cried for 45 minutes.

The Villella homeVillella quotes her as saying, "I can't take it anymore. I don't want to be with you anymore. I want to leave you. Take your son away from you. I want a divorce."

Villella claims he tried to talk to his wife and begged her to give him another chance, but had no luck.

He went to bed before Exelee that night, after taking a large dose of NyQuil. He says he hadn't slept well in three weeks-ever since he suspected, then confirmed, her affair.

At about 12:30 a.m. Mark Villella woke up and went to watch TV while his wife slept. He returned to the bedroom at some point because "I just wanted to talk, wanted a hug, wanted somethin'."

Once again he was rebuffed, and went back to lay on the couch and contemplate the situation.

Between 4 and 4:30 a.m., Villella says he took a knife from the butcher block in the kitchen and went into the bedroom, where his wife was asleep on her back. He stabbed her four times in the chest.

While Exelee Villella was being stabbed, her husband says she sat up and said "I didn't do anything," before laying back again, dying.

"I didn't know what I was doing," Villella told investigators. "I loved that woman to death. I couldn't take leaving. Because of her, we had a nice child. I just cracked. I couldn't take it anymore. No sleep. Losing her. Losing my son. I didn't know what to do."

After stabbing his wife, Villella said he "laid back on the couch to figure out what to do next."

The next day, Villella left his dead wife in bed and drove his son to the babysitter. He went to work for a while and then returned home with a white van from the funeral home &emdash; and began to cover up his crime.

He wrapped his wife's body in a plastic body bag and brought it to the funeral parlor. He was able to unload the bag into a refrigerator with nobody observing because the entrance to the cooler was inside the garage.

The only people with access to the refrigerator that Friday were Villella and his boss, and Villella took his chances that his boss. who was off the rest of the weekend, would not enter the cooler that day. He later threw the knife in the St. John's River in Sanford, Fla.

The grave of Marjorie HutchinsonOn Monday, August 9, 1999, Villella placed the un-embalmed body of his wife under that of Marjorie Hutchison, along with the bloody mattress-cover of their bed. He then sealed the casket, and presided over brief burial service of Hutchison.

"I'm just scared. I don't know what's gonna happen. I didn't plan this," sobs Villella on the tape. "I didn't mean to make all this mess. I really didn't."

THE EXHUMATION:

The day following Villella's incriminating statement, the sheriff's office secured an order to exhume the body of Marjorie Hutchison. In the casket, investigators found the body bag containing Exelee Villella's body.

The coffin where Exelee Villella's body was secretly buried is exhumedThe medical examiner claims the body was so well hidden under Hutchison's propped up legs that one would not have noticed it at first glance &emdash; were it not for a strong odor of decomposition.

The remains of Marjorie Hutchison, an 89-year-old widow and homemaker, were later reinterred in the same spot, next to those of her husband who passed away in 1976.

The remains of Exelee Villella were flown to West Virginia, where her family arranged a small, private service.

THE PROSECUTION'S CASE

Prosecutor Raul Zambrano says one only has to watch the defendant's videotaped statement to know he's guilty of premeditated murder. Mark Villella said he was laying on the couch for hours because he couldn't sleep, contemplating his relationship.

After deciding to kill Exelee, Villella had to walk at least 25 feet into the kitchen, select a knife from the butcher block, and then walk to the bedroom. This surely would have provided ample time for Villella to reconsider his actions, Zambrano says.

In addition, the fact that there were multiple wounds and that Villella says his wife sat up and spoke during the stabbing suggests enough time passed in between the stabs to allow him to come to his senses. Instead, Villella continued to stab his wife four times, so hard that the knife hit her spine.

Zambrano agrees with the defense about the fact that the emotion Mark Villella displayed while giving the statement is telling. This is, after all, the man who sat down with an investigator at his kitchen table the very day he buried his wife, and matter-of-factly stated he knew nothing about her whereabouts.

The contrast between Villella's demeanor during the two statements points to cool-headed calculation rather than emotional turmoil, says Zambrano.

Although the defendant's actions after the killing obviously can't be used to show premeditation, they do give a clue as to the sort of mind is at work in Mark Villella, says Zambrano.

The burial of his wife with another woman, the failure to at least embalm her body first, and the cool demeanor Villella displayed in the three weeks after his wife's murder are not consistent with a man who loved his wife and &emdash; in Villella's words &emdash; "just cracked."

THE DEFENSE'S CASE

Defense attorney Mitch Novas says Mark Villella was a man pushed to his limit. He had lost two children in a previous marriage, was paying $900 a month in child support and could barely afford to see his out-of-state kids.

He'd suspected, then confirmed, that his new wife was having an affair. He had even told her he forgave her, and would do anything to make things right &emdash; but she insisted on leaving him. The night of the killing he brought her flowers, tried to talk, and even requested a hug, but was rebuffed each time. As he sat there alone on the couch, his mind foggy after weeks of sleepless nights, thinking about the possibility of losing yet another family, Mark Villella simply snapped, says Novas.

That the crime was an act of passion is evident from Mark Villella's actions after the murder, Novas says. He clearly didn't plan the crime, because if he had, he would have thought about such details as removing his wife's wallet and car from the home. He would have also arranged to cremate her remains rather than sticking them in a grave where forensic evidence would be preserved.

Finally, the emotional confession is clear evidence of Villella's tortured mindset, says the defense.

Defense attorneys unsuccessfully moved to suppress the August 26, 1999 statement, claiming the state's key evidence was obtained in violation of Villella's constitutional rights.

End Above Article

 

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Music License for only $185. to anyone!

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MUSIC LICENSE COALITION

1895 Preston White Drive, Suite 220 ¥ Reston, VA 20191 ¥ 800.645.7700 ¥

703.391.8400 ¥ fax: 703.391.8416 ¥ www.icfa.org/music/

e-mail: music@icfa.org

 

FOR IMMEDIATE RELEASE Contact: Joseph W. Budzinski 1-800-645-7700

Coalition Forming for "No Membership" $185 Music License

OCTOBER 3, 2001 &endash; Reston, VA &endash; A new Coalition, open to all companies in the

funeral service industry, is forming to obtain a discounted group music license

for only $185 annually per location. The International Cemetery and Funeral

Association (ICFA) has reached an agreement with all three music licensing

organizations, ASCAP, BMI and SESAC, to provide this discount to funeral homes

and other industry members once the Music License Coalition has a total of

5,000 participating locations. No trade association membership is required to

join the Coalition and obtain the discount.

 

"Paying the annual music licensing fee is an unavoidable cost of doing business

for funeral homes, so obtaining a group discount should not be made contingent

upon membership in an industry trade association," states ICFA President

Gregory Easley, CCE. "If enough properties can commit by November 15, 2001, the

Coalition will be able to offer the discount for the year beginning January 1,

2002. If we cannot offer the discount for 2002, then we will work through next

year to get enough participants for 2003."

 

Business owners and managers who are interested in participating in the

discount license can call the Music License Coalition at 1-800-645-7700 to

"sign on" as a Coalition member, or send a note with company name, address and

phone number by e-mail to music@icfa.org or by fax to 703-391-8416. No payment

is necessary until after November 15, when it will be determined whether the

group discount can be offered for the coming year. In addition, all state,

regional and national trade associations interested in publicizing this program

to their members can contact the Music License Coalition, or visit the

Coalition web site at www.icfa.org/music/ for information and promotional

materials.

 

"This is by definition a non-partisan project, and it will be neither a

members-only benefit nor a profit center for any association," states Easley.

"The $185 fee is basically our cost if we have 5,000 participants, and the

Coalition is committed to making the music license available at or near cost

each year. Given the rising costs of doing business, there is no reason why we

and our colleagues should be forced to choose between either paying a large fee

for the music license or join any particular trade association to obtain a

discount. Now, we need to hear from owners and managers who want to get their

music license for a reasonable rate and not have to pay extra dues or fees just

to be in compliance."

 

The long-term goal of the Coalition will be to bring the entire industry under

a single group license, and thereby procure the lowest possible annual rate for

everyone, Easley notes: "By pooling the entire industry's 'strength in numbers'

we very likely could get an annual rate under $150 per year."

- 30 -

 

Joseph W. Budzinski

ICFA

1895 Preston White Drive, Suite 220

Reston, VA 20191

703-391-8400

800-645-7700

fax 703-391-8416

End Above Article

 

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ICFA WIRELESS - October 2, 2001 Edition

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In a message dated 10/2/01 5:54:36 PM, ICFA@xmr3.com writes:

********************************************************************

ICFA WIRELESS - October 2, 2001 Edition Vol. 2 No. 23

********************************************************************

INDUSTRY NEWS

FTC Funeral Rule Review: No Timetable

ICFA Receives FTC FOIA Complaints on Cemeteries

Daily News Updates Now Available from ICFA

ICFA Adds Discussion Page to Web Site

ICFA Web Site Offers Information on Charitable Giving

 

ICFA NEWS

October Product of the Month: Gary O'Sullivan Tapes

Fall Conference Registration Deadline Extended

NFL Tickets Available Following Fall Conference

SPECIAL NOTICE: Is Your Access to ICFA Web Site Being Blocked?

------------------------

INDUSTRY NEWS

------------------------

FTC FUNERAL RULE REVIEW: NO TIMETABLE

The ICFA has learned that staff at the Federal Trade Commission (FTC)

have no timetable for proceeding with its review of the Funeral Rule.

The trade rule underwent its second periodic review beginning in May

1999. Under FTC practices, its regulations are reviewed approximately

once every 10 years for potential modification or repeal. The Funeral

Rule was enacted in 1984 and had its first review in 1988. That review

was not formally concluded until 1994.

 

The second Funeral Rule review began in 1999 and was initially projected

to conclude in 18 months. However, no formal action has occurred since

the FTC held a public conference workshop in November 1999. Since that

time, interested parties have been waiting for FTC staff to issue a

report making certain recommendations, including the possible expansion

of the Funeral Rule to all sellers including cemeteries and casket

retailers. Apparently, a staff report was written but withheld from

publication pending a review by the new Bush Administration appointee,

FTC Chairman Timothy Muris and his staff. Though the report eventually

will be issued in some form, there is no longer a presumed timetable for

such action.

 

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ICFA RECEIVES FTC FOIA COMPLAINTS ON CEMETERIES

In response to its Freedom of Information Act (FOIA) request to the FTC

during the summer, the ICFA has received approximately 70 consumer

complaint summaries from commission staff. The responses cover the time

frame from October 1999 through August 2001, averaging about three

complaints per month. However, a review of the complaint summaries by

the ICFA staff concludes that none of the complaints filed would have

been prevented, remedied or addressed by the Funeral Rule had cemeteries

been included under its coverage.

 

A previous FOIA request by the ICFA in 1999 turned up about one complaint

per month, although none of those complaints seemed related to the

provisions of the Funeral Rule. As noted in the previous story, the FTC

is currently reviewing the Rule to determine whether, among other issues,

it should be amended to include sellers other than funeral homes. The

ICFA is the only industry trade association opposed to the expansion of

the Funeral Rule due to a lack of evidence justifying such action.

Earlier this year, the National Catholic Cemetery Conference filed a

position paper with the FTC opposing Rule expansion to religious

cemeteries. Details of the ICFA second FOIA request will be published in

the "Washington Report" column in the upcoming October issue of the ICFA

magazine, International Cemetery and Funeral Management.

 

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DAILY NEWS UPDATES NOW AVAILABLE FROM ICFA

For a timely collection of interesting and useful news items related to

the cemetery and funeral industry, visit the newly created ICFA News

Page at http://www.icfa.org/newspage.htm. The News Page compiles articles

from around the world, not merely reporting the "obvious," but providing

business information and news reflecting a broad perspective on the

industry as a whole. Its simple, easy-to-navigate format ensures that

you do not have to wade through countless screens to find relevant

information. The page is updated regularly, so be sure to bookmark it

and visit it every day.

 

---------------------------------------------------

ICFA ADDS DISCUSSION PAGE TO WEB SITE

The ICFA has added a section called the ICFA Idea Network to its Web

site. The page provides a forum for cemeterians, funeral directors,

suppliers and others to share ideas and discussion on all areas of

operations. Currently, the page features numerous messages regarding

the industry's response to the September 11 attack on America. To

access the page, visit http://www.icfa.org/ideanetwork.htm.

 

---------------------------------------------------

 

ICFA WEB SITE OFFERS INFORMATION ON CHARITABLE GIVING

In the wake of the September 11 attack on America, organizations

accepting charitable donations are being overwhelmed with gifts from

concerned citizens and organizations. The newly developed ICFA News

Page carries several items on the topic.

 

In general, the items recommend no longer sending goods, though monetary

donations are still welcomed. Also, because the number of organizations

collecting money for the victims and their families has led to some

organizational problems, it may be best to contribute to long-standing

charities such as the American Red Cross and The Salvation Army. Finally,

some articles point out that certain year-round charitable causes are

suffering due to the diversion of many regular donations; again,

contributing to the American Red Cross and The Salvation Army can help

ensure that those causes continue to receive funding.

 

Articles on this topic and others related to the attack can be accessed

at http://www.icfa.org/newspage.htm.

 

----------------------------------------------------

ICFA NEWS

----------------

OCTOBER PRODUCT OF THE MONTH: GARY O'SULLIVAN TAPES

During the month of October, the ICFA is offering discounts on audio and

video tapes from preneed sales training expert Gary O'Sullivan, CCE.

 

Items on sale include: "Service$elling," a six-audiotape set. Regular

price: $75 per set; October price: $60 per set! "A Basic Approach to

Selling Preneed," a six-audiotape set. Regular price: $75 per set;

October price: $60 per set! "Secrets to Success in the Prearrangement

Industry," a one-hour training cassette. Regular price: $10.95 per tape;

October price: $5 per tape! "Holding a Successful Sales Meeting"

videotape. Regular price: $35 per tape; October price: $12.50 per tape!

And "Getting Counselors to Get Results" videotape. Regular price: $35 per

tape; October price: $12.50 per tape!

 

For more information, visit http://www.icfa.org/oct.htm. To order, call

1-800-645-7700, ext. 216.

 

---------------------------------------------------

FALL CONFERENCE REGISTRATION DEADLINE EXTENDED

The Hilton La Jolla Torrey Pines has graciously extended its hotel

reservation deadline to October 11 for those who have not already secured

a room for the ICFA Fall Management Conference. Likewise, the ICFA will

extend the deadline for the early registration discount to October 11.

Members who register on or before that date will save $86 off the regular

conference registration fee. Hotel reservations made after that date will

be accepted on a space-available basis.

 

The ICFA Fall Management Conference, October 24-27 at the Hilton La Jolla

Torrey Pines in San Diego, California, will challenge attendees with the

theme, "Has Anyone Moved Your Cheese Yet?" In addition to educational

programming, attendees will have opportunities to participate in golf and

tennis tournaments, networking receptions and a closing dinner.

 

For information and registration materials, contact the ICFA at

1-800-645-7700 or visit http://www.icfa.org/educ2.html.

 

---------------------------------------------------

NFL TICKETS AVAILABLE FOLLOWING FALL CONFERENCE

ICFA member Dan Amigone has a limited number of tickets available to the

San Diego Chargers/Buffalo Bills football game, to be held at 1 p.m.

Pacific time on October 28, following the ICFA Fall Management

Conference in San Diego. Cost is $59 for the game or $75 for the tailgate

party and game.

 

Members interested in purchasing tickets should call the ICFA Meetings

Department at 1-800-645-7700.

 

---------------------------------------------------

SPECIAL NOTICE: IS YOUR ACCESS TO ICFA WEB SITE BEING BLOCKED?

Due to problems with the NIMDA Internet virus, the ICFA has had to block

certain servers from accessing its Web site. If you are experiencing

problems accessing the site, please contact your Internet Service

Provider to ensure they are virus-free and then call the ICFA to have

your server unblocked.

---------------------------------------------------

AND MORE ...

The ICFA is partnering with preneed sales expert Gary O'Sullivan, CCE,

to present one-day seminars designed for cemetery and funeral preneed

sellers and family service staff. Seminars currently are scheduled for

October 4 in Columbus, Ohio, and October 16 in Atlanta, Georgia.

Additional dates and locations may be announced at a later date.

Complete program and registration information are available at

http://www.icfa.org/osullivan01.htm or by calling the ICFA Meetings

Department at 1-800-645-7700.

 

The ICFA KIP (Keeping It Personal) Awards recognize the best in

personalization in the cemetery and funeral services industry. All ICFA

members are eligible to attend, including cemeteries, funeral homes,

monument retailers, suppliers and related businesses. The deadline for

entry is January 15, 2002. For additional information and an entry form,

visit http://www.icfa.org/kip.htm.

 

The ICFA offers videotapes of presentations from Naked Sales I, the

highly successful 1999 Sales Management and Marketing Conference. Videos

of Naked Sales II and III will be available this fall. Prices vary; to

receive a complete listing of tapes and an order form, call ICFA Member

Services Administrator Alex Toth at 1-800-645-7700, ext. 216.

 

Since April 2000, the ICFA has waged an ongoing media campaign to educate

consumers about the value of remembrance, memorialization and preplanning

for cemetery and funeral expenses. For more information and to view

copies of the news releases, visit http://www.icfa.org/media.htm.

 

The ICFA's 2000-2001 Buyer's Guide and Membership Directory is available

for purchase at a member price of just $5 plus shipping, while supplies

last. To order copies, print out a form at http://www.icfa.org/membershipdirectory.htm

or call 1-800-645-7700, ext. 216.

 

Need a labor relations and employment law attorney? Check out ICFA's

benefit program offering free telephone legal consultations at

http://www.icfa.org/pepperman.htm.

 

ICFA members can establish their own Web sites for just $14.95 per month,

with no up-front fees. FuneralAssistant.com provides complete Web site

design, up to six pages; monthly site hosting; assignment of a Keyword

that directs Internet customers to the site; and Web site updates. For

more information, visit http://www.icfa.org/WebBenefit.htm.

---------------------------------------------------

International Cemetery and Funeral Association

1895 Preston White Drive, Suite 220

Reston, VA 20191

1-800-645-7700

(703) 391-8400

fax (703) 391-8416

http://www.icfa.org

 

In a message dated 10/19/01 1:58:45 PM, lacorn@icfa.org writes:

 

<< Below is the most recent edition of ICFA WIRELESS. If you no longer wish

to receive this biweekly copy of the newsletter, please let me know.

 

Linda Budzinski

Communications Director

International Cemetery and Funeral Association

Reston, Virginia

1-800-645-7700, ext. 220

 

 

*************************************************************************

 

ICFA WIRELESS &endash; October 16, 2001 Edition Vol. 2 No. 24

*************************************************************************

 

ICFA WIRELESS is a biweekly electronic newsletter bringing members of

the International Cemetery and Funeral Association the latest government

and legal, industry and association news. It is available to all ICFA

members current on their dues. Comments, questions and "hot news tips"

are welcome. Write to: mailto:wireless@icfa.org.

 

IN THIS EDITION:

 

INDUSTRY NEWS

 

Rumors Surface of Industry 'Profiteering' from 9/11 Aftermath

 

TX Attorney General Holds That Archdiocese Must Obtain Preneed Permit

 

ICFA Initiates Music License Coalition

 

 

ICFA NEWS

 

Naked Sales IV: New Topics, New Speakers, Same Great Format!

 

ICFA Publishes Membership Directory & Buyer's Guide

 

October Product of the Month: Gary O'Sullivan Tapes

 

SPECIAL NOTICE: Is Your Access to ICFA Web Site Being Blocked?

 

 

--------------------------

INDUSTRY NEWS

--------------------------

 

 

RUMORS SURFACE OF INDUSTRY 'PROFITEERING' FROM 9/11 AFTERMATH

 

Since the September 11 terrorist attacks on the World Trade Center and

the Pentagon, the ICFA has been identifying and responding to various

media reports alleging that funeral service members may be attempting to

profit from the carnage. Initially, the ICFA received reports from

members that New York City Mayor Rudolph Giuliani had cautioned funeral

homes against "price gouging." However, the ICFA subsequently determined

that the mayor never made such remarks. In another instance, a caller

into a New York talk show claimed that funeral directors were paid a

"bounty" for reporting decedents' Social Security numbers to the Social

Security Administration. ICFA contacted the show to point out that

funeral homes routinely notify the government and credit card companies

with such information but do not receive compensation.

 

The Association has also received several calls from media sources

inquiring how funeral homes and cemeteries are gearing their sales

efforts in the aftermath of September 11. The media is obviously

searching for instances of exploitation by the industry. ICFA members

should contact the Association at mailto:wireless@icfa.org or

1-800-645-7700 with any reports they encounter alleging exploitation by

funeral service personnel.

 

---------------------------------------------------

 

TX ATTORNEY GENERAL HOLDS THAT ARCHDIOCESE MUST OBTAIN PRENEED PERMIT

 

An increasing number of religious organizations throughout the United

States are engaging in the preneed sales of funeral and burial services

and merchandise, raising the issue of whether such entities should

comply with legal requirements imposed on non-religious sellers of

similar services and merchandise.

 

A case in point: A September 26 letter to the Texas Banking Commission

from Texas Attorney General John Cornyn reviewed the issue of whether a

religious entity must comply with state preneed regulations, including

obtaining a permit, in order to sell funeral and burial

services/merchandise. Specifically, the Archdiocese of San Antonio sells

"certain prepaid funeral benefits" but argued it was not required to

comply with statutory requirements for preneed sellers because: 1) it

was not a "person" under the statute's definition; 2) it does not sell

to the "public" as referenced by the law; and 3) requiring compliance

would violate both the Free Exercise Clause and the Establishment Clause

of the First Amendment to the U.S. Constitution.

 

The Attorney General (AG) reasoned that an exemption for "religious

organizations" enacted in 1955 was subsequently repealed by the

legislature in 1963. With regard to selling to "the public," the AG

cited a federal district court decision stating that a musical

performance was considered "public" even though it was provided to an

audience of 21 golf club members and guests. Using this reasoning, the

AG held that members of the Roman Catholic Church were sufficiently

numerous to constitute "the public" within the definition of the preneed

statute. With respect to the First Amendment Constitutional freedom of

religion argument, the AG reasoned, based on case law, that the preneed

law did not impose regulations upon the Catholic faith nor were its

requirements burdensome.

 

The AG concluded that the preneed statute was religiously neutral and

affected all sellers regardless of whether they were secular or

religious. At this point, it is unclear whether the Archdiocese will

contest the AG's opinion letter.

 

---------------------------------------------------

 

ICFA INITIATES MUSIC LICENSE COALITION

 

The ICFA has announced the formation of a Music License Coalition to

provide music licenses for $185 annually per location. Open to all

companies in the cemetery and funeral service industry, the Coalition

has an agreement with all three music licensing organizations&emdash;ASCAP, BMI

and SESAC&emdash;to provide this discount once it has a total of 5,000

participating locations. No trade association membership is required to

join the Coalition and obtain the discount.

 

If enough properties join the Coalition by November 15, 2001, the

discount will be available for the year beginning January 1, 2002. If

the Coalition cannot offer the discount for 2002, the ICFA will work

through next year to get enough participants for 2003.

 

Funeral homes and cemeteries of any size that host public services where

copyrighted music is performed or played from recordings are legally

required to pay an annual licensing fee to ASCAP, BMI and SESAC. Small

businesses that have been found to be unlicensed have been fined $20,000

for a single infraction.

 

Industry members interested in signing on as a Coalition member can call

the Music License Coalition at 1-800-645-7700 or send a note with

company name, address and phone number by e-mail to

mailto:music@icfa.org or by fax to (703) 391-8416. No payment is

necessary until after November 15, when it will be determined whether

the group discount can be offered for the coming year. For additional

information, visit http://www.icfa.org/music/.

 

---------------------------------------------------

 

 

------------------

ICFA NEWS

------------------

 

NAKED SALES IV: NEW TOPICS, NEW SPEAKERS, SAME GREAT FORMAT!

 

Want to learn the latest preneed sales and marketing techniques? Looking

for a way to reward your top counselors? Naked Sales IV: International

Cemetery and Funeral Sales Management and Marketing Conference requires

just two days away from the office and offers two dozen sessions filled

with practical, "how-to" instruction.

 

To be held January 17-18, 2002, at Caesars Palace in Las Vegas, Nevada,

the Conference will cover topics such as affinity marketing,

demographics research, family service, hiring dos and don'ts, setting

sales team expectations, measuring performance and "motivation on a

shoestring." Attendees will receive a valuable binder filled with useful

handouts and ancillary information to take back to their locations.

 

For a complete program and registration materials, visit

http://www.icfa.org/nakedsales02.htm.

 

---------------------------------------------------

 

ICFA PUBLISHES MEMBERSHIP DIRECTORY & BUYER'S GUIDE

 

The ICFA has published its 2001-2002 Buyer's Guide and Membership

Directory. Members who are current on their dues will receive their

copies in late October or early November. This year's directory offers a

cross-reference of member cemeteries, funeral homes and allied

businesses; a listing of state, regional, national and international

industry associations; an extensive guide to suppliers; a directory of

mortuary schools; a listing of ICFA officers, directors and committees;

and an extensive index of individuals.

 

Members are encouraged to check their listings for accuracy. If your

entries are incorrect or incomplete, please fill out the card

accompanying your directory and return it to the ICFA. Members also may

use the card to order additional directories. For information or an

order form, call the ICFA at 1-800-645-7700, ext. 216.

 

---------------------------------------------------

 

OCTOBER PRODUCT OF THE MONTH: GARY O'SULLIVAN TAPES

 

During the month of October, the ICFA is offering discounts on audio and

video tapes from preneed sales training expert Gary O'Sullivan, CCE.

 

Items on sale include: "Service$elling," a six-audiotape set. Regular

price: $75 per set; October price: $60 per set! "A Basic Approach to

Selling Preneed," a six-audiotape set. Regular price: $75 per set;

October price: $60 per set! "Secrets to Success in the Prearrangement

Industry," a one-hour training cassette. Regular price: $10.95 per tape;

October price: $5 per tape! "Holding a Successful Sales Meeting"

videotape. Regular price: $35 per tape; October price: $12.50 per tape!

And "Getting Counselors to Get Results" videotape. Regular price: $35

per tape; October price: $12.50 per tape!

 

For more information, visit http://www.icfa.org/oct.htm. To order, call

1-800-645-7700, ext. 216.

 

---------------------------------------------------

 

SPECIAL NOTICE: IS YOUR ACCESS TO ICFA WEB SITE BEING BLOCKED?

 

Due to problems with the NIMDA Internet virus, the ICFA has had to block

certain servers from accessing its Web site. If you are experiencing

problems accessing the site, please contact your Internet Service

Provider to ensure they are virus-free and then call the ICFA to have

your server unblocked.

 

---------------------------------------------------

 

AND MORE É

 

The ICFA Fall Management Conference, October 24-27 at the Hilton La

Jolla Torrey Pines in San Diego, California, will challenge attendees

with the theme, "Has Anyone Moved Your Cheese Yet?" In addition to

educational programming, attendees will have opportunities to

participate in golf and tennis tournaments, networking receptions and a

closing dinner. For information and registration materials, contact the

ICFA at 1-800-645-7700 or visit http://www.icfa.org/educ2.html.

 

The ICFA KIP (Keeping It Personal) Awards recognize the best in

personalization in the cemetery and funeral services industry. All ICFA

members are eligible to attend, including cemeteries, funeral homes,

monument retailers, suppliers and related businesses. The deadline for

entry is January 15, 2002. For additional information and an entry form,

visit http://www.icfa.org/kip.htm.

 

The ICFA offers videotapes of presentations from Naked Sales I, the

highly successful 1999 Sales Management and Marketing Conference. Videos

of Naked Sales II and III will be available this fall. Prices vary; to

receive a complete listing of tapes and an order form, call ICFA Member

Services Administrator Alex Toth at 1-800-645-7700, ext. 216.

 

Since April 2000, the ICFA has waged an ongoing media campaign to

educate consumers about the value of remembrance, memorialization and

preplanning for cemetery and funeral expenses. For more information and

to view copies of the news releases, visit

http://www.icfa.org/media.htm.

 

Need a labor relations and employment law attorney? Check out ICFA's

benefit program offering free telephone legal consultations at

http://www.icfa.org/pepperman.htm.

 

ICFA members can establish their own Web sites for just $14.95 per

month, with no up-front fees. FuneralAssistant.com provides complete Web

site design, up to six pages; monthly site hosting; assignment of a

Keyword that directs Internet customers to the site; and Web site

updates. For more information, visit http://www.icfa.org/WebBenefit.htm.

 

---------------------------------------------------

---------------------------------------------------

 

In a message dated 10/19/01 1:58:45 PM, lacorn@icfa.org writes:

 

<< Below is the most recent edition of ICFA WIRELESS. If you no longer wish

to receive this biweekly copy of the newsletter, please let me know.

 

Linda Budzinski

Communications Director

International Cemetery and Funeral Association

Reston, Virginia

1-800-645-7700, ext. 220

 

 

*************************************************************************

ICFA WIRELESS &endash; October 16, 2001 Edition Vol. 2 No. 24

*************************************************************************

 

ICFA WIRELESS is a biweekly electronic newsletter bringing members of

the International Cemetery and Funeral Association the latest government

and legal, industry and association news. It is available to all ICFA

members current on their dues. Comments, questions and "hot news tips"

are welcome. Write to: mailto:wireless@icfa.org.

 

IN THIS EDITION:

 

INDUSTRY NEWS

 

Rumors Surface of Industry 'Profiteering' from 9/11 Aftermath

 

TX Attorney General Holds That Archdiocese Must Obtain Preneed Permit

 

ICFA Initiates Music License Coalition

 

 

ICFA NEWS

 

Naked Sales IV: New Topics, New Speakers, Same Great Format!

 

ICFA Publishes Membership Directory & Buyer's Guide

 

October Product of the Month: Gary O'Sullivan Tapes

 

SPECIAL NOTICE: Is Your Access to ICFA Web Site Being Blocked?

 

 

--------------------------

INDUSTRY NEWS

--------------------------

 

 

RUMORS SURFACE OF INDUSTRY 'PROFITEERING' FROM 9/11 AFTERMATH

 

Since the September 11 terrorist attacks on the World Trade Center and

the Pentagon, the ICFA has been identifying and responding to various

media reports alleging that funeral service members may be attempting to

profit from the carnage. Initially, the ICFA received reports from

members that New York City Mayor Rudolph Giuliani had cautioned funeral

homes against "price gouging." However, the ICFA subsequently determined

that the mayor never made such remarks. In another instance, a caller

into a New York talk show claimed that funeral directors were paid a

"bounty" for reporting decedents' Social Security numbers to the Social

Security Administration. ICFA contacted the show to point out that

funeral homes routinely notify the government and credit card companies

with such information but do not receive compensation.

 

The Association has also received several calls from media sources

inquiring how funeral homes and cemeteries are gearing their sales

efforts in the aftermath of September 11. The media is obviously

searching for instances of exploitation by the industry. ICFA members

should contact the Association at mailto:wireless@icfa.org or

1-800-645-7700 with any reports they encounter alleging exploitation by

funeral service personnel.

 

---------------------------------------------------

 

TX ATTORNEY GENERAL HOLDS THAT ARCHDIOCESE MUST OBTAIN PRENEED PERMIT

 

An increasing number of religious organizations throughout the United

States are engaging in the preneed sales of funeral and burial services

and merchandise, raising the issue of whether such entities should

comply with legal requirements imposed on non-religious sellers of

similar services and merchandise.

 

A case in point: A September 26 letter to the Texas Banking Commission

from Texas Attorney General John Cornyn reviewed the issue of whether a

religious entity must comply with state preneed regulations, including

obtaining a permit, in order to sell funeral and burial

services/merchandise. Specifically, the Archdiocese of San Antonio sells

"certain prepaid funeral benefits" but argued it was not required to

comply with statutory requirements for preneed sellers because: 1) it

was not a "person" under the statute's definition; 2) it does not sell

to the "public" as referenced by the law; and 3) requiring compliance

would violate both the Free Exercise Clause and the Establishment Clause

of the First Amendment to the U.S. Constitution.

 

The Attorney General (AG) reasoned that an exemption for "religious

organizations" enacted in 1955 was subsequently repealed by the

legislature in 1963. With regard to selling to "the public," the AG

cited a federal district court decision stating that a musical

performance was considered "public" even though it was provided to an

audience of 21 golf club members and guests. Using this reasoning, the

AG held that members of the Roman Catholic Church were sufficiently

numerous to constitute "the public" within the definition of the preneed

statute. With respect to the First Amendment Constitutional freedom of

religion argument, the AG reasoned, based on case law, that the preneed

law did not impose regulations upon the Catholic faith nor were its

requirements burdensome.

 

The AG concluded that the preneed statute was religiously neutral and

affected all sellers regardless of whether they were secular or

religious. At this point, it is unclear whether the Archdiocese will

contest the AG's opinion letter.

 

---------------------------------------------------

 

ICFA INITIATES MUSIC LICENSE COALITION

 

The ICFA has announced the formation of a Music License Coalition to

provide music licenses for $185 annually per location. Open to all

companies in the cemetery and funeral service industry, the Coalition

has an agreement with all three music licensing organizations&emdash;ASCAP, BMI

and SESAC&emdash;to provide this discount once it has a total of 5,000

participating locations. No trade association membership is required to

join the Coalition and obtain the discount.

 

If enough properties join the Coalition by November 15, 2001, the

discount will be available for the year beginning January 1, 2002. If

the Coalition cannot offer the discount for 2002, the ICFA will work

through next year to get enough participants for 2003.

 

Funeral homes and cemeteries of any size that host public services where

copyrighted music is performed or played from recordings are legally

required to pay an annual licensing fee to ASCAP, BMI and SESAC. Small

businesses that have been found to be unlicensed have been fined $20,000

for a single infraction.

 

Industry members interested in signing on as a Coalition member can call

the Music License Coalition at 1-800-645-7700 or send a note with

company name, address and phone number by e-mail to

mailto:music@icfa.org or by fax to (703) 391-8416. No payment is

necessary until after November 15, when it will be determined whether

the group discount can be offered for the coming year. For additional

information, visit http://www.icfa.org/music/.

 

---------------------------------------------------

 

 

------------------

ICFA NEWS

------------------

 

NAKED SALES IV: NEW TOPICS, NEW SPEAKERS, SAME GREAT FORMAT!

 

Want to learn the latest preneed sales and marketing techniques? Looking

for a way to reward your top counselors? Naked Sales IV: International

Cemetery and Funeral Sales Management and Marketing Conference requires

just two days away from the office and offers two dozen sessions filled

with practical, "how-to" instruction.

 

To be held January 17-18, 2002, at Caesars Palace in Las Vegas, Nevada,

the Conference will cover topics such as affinity marketing,

demographics research, family service, hiring dos and don'ts, setting

sales team expectations, measuring performance and "motivation on a

shoestring." Attendees will receive a valuable binder filled with useful

handouts and ancillary information to take back to their locations.

 

For a complete program and registration materials, visit

http://www.icfa.org/nakedsales02.htm.

 

---------------------------------------------------

 

ICFA PUBLISHES MEMBERSHIP DIRECTORY & BUYER'S GUIDE

 

The ICFA has published its 2001-2002 Buyer's Guide and Membership

Directory. Members who are current on their dues will receive their

copies in late October or early November. This year's directory offers a

cross-reference of member cemeteries, funeral homes and allied

businesses; a listing of state, regional, national and international

industry associations; an extensive guide to suppliers; a directory of

mortuary schools; a listing of ICFA officers, directors and committees;

and an extensive index of individuals.

 

Members are encouraged to check their listings for accuracy. If your

entries are incorrect or incomplete, please fill out the card

accompanying your directory and return it to the ICFA. Members also may

use the card to order additional directories. For information or an

order form, call the ICFA at 1-800-645-7700, ext. 216.

 

---------------------------------------------------

 

OCTOBER PRODUCT OF THE MONTH: GARY O'SULLIVAN TAPES

 

During the month of October, the ICFA is offering discounts on audio and

video tapes from preneed sales training expert Gary O'Sullivan, CCE.

 

Items on sale include: "Service$elling," a six-audiotape set. Regular

price: $75 per set; October price: $60 per set! "A Basic Approach to

Selling Preneed," a six-audiotape set. Regular price: $75 per set;

October price: $60 per set! "Secrets to Success in the Prearrangement

Industry," a one-hour training cassette. Regular price: $10.95 per tape;

October price: $5 per tape! "Holding a Successful Sales Meeting"

videotape. Regular price: $35 per tape; October price: $12.50 per tape!

And "Getting Counselors to Get Results" videotape. Regular price: $35

per tape; October price: $12.50 per tape!

 

For more information, visit http://www.icfa.org/oct.htm. To order, call

1-800-645-7700, ext. 216.

 

---------------------------------------------------

 

SPECIAL NOTICE: IS YOUR ACCESS TO ICFA WEB SITE BEING BLOCKED?

 

Due to problems with the NIMDA Internet virus, the ICFA has had to block

certain servers from accessing its Web site. If you are experiencing

problems accessing the site, please contact your Internet Service

Provider to ensure they are virus-free and then call the ICFA to have

your server unblocked.

 

---------------------------------------------------

 

AND MORE É

 

The ICFA Fall Management Conference, October 24-27 at the Hilton La

Jolla Torrey Pines in San Diego, California, will challenge attendees

with the theme, "Has Anyone Moved Your Cheese Yet?" In addition to

educational programming, attendees will have opportunities to

participate in golf and tennis tournaments, networking receptions and a

closing dinner. For information and registration materials, contact the

ICFA at 1-800-645-7700 or visit http://www.icfa.org/educ2.html.

 

The ICFA KIP (Keeping It Personal) Awards recognize the best in

personalization in the cemetery and funeral services industry. All ICFA

members are eligible to attend, including cemeteries, funeral homes,

monument retailers, suppliers and related businesses. The deadline for

entry is January 15, 2002. For additional information and an entry form,

visit http://www.icfa.org/kip.htm.

 

The ICFA offers videotapes of presentations from Naked Sales I, the

highly successful 1999 Sales Management and Marketing Conference. Videos

of Naked Sales II and III will be available this fall. Prices vary; to

receive a complete listing of tapes and an order form, call ICFA Member

Services Administrator Alex Toth at 1-800-645-7700, ext. 216.

 

Since April 2000, the ICFA has waged an ongoing media campaign to

educate consumers about the value of remembrance, memorialization and

preplanning for cemetery and funeral expenses. For more information and

to view copies of the news releases, visit

http://www.icfa.org/media.htm.

 

Need a labor relations and employment law attorney? Check out ICFA's

benefit program offering free telephone legal consultations at

http://www.icfa.org/pepperman.htm.

 

ICFA members can establish their own Web sites for just $14.95 per

month, with no up-front fees. FuneralAssistant.com provides complete Web

site design, up to six pages; monthly site hosting; assignment of a

Keyword that directs Internet customers to the site; and Web site

updates. For more information, visit http://www.icfa.org/WebBenefit.htm.

 

---------------------------------------------------

---------------------------------------------------

End Above Article

 

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Setting your priorities

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In a message dated 10/11/01 5:59:36 PM, Paula in Montana sends us:

A philosophy professor stood before his class and had some items in front of him. When class began, wordlessly he picked up a large empty mayonnaise jar and proceeded to fill it with rocks right to the top, rocks about 2" diameter. He then asked the students if the jar was full? They agreed that it was. So the professor then picked up a box of pebbles and poured them in to the jar. He shook the jar lightly.

The pebbles, of course, rolled into the open areas between the rocks. The students laughed He asked his students again if the jar was full?

They agreed that yes, it was. The professor then picked up a box of sand and poured it into the jar. Of course, the sand filled up everything else.

"Now," said the professor, "I want you to recognize that this is your life. The rocks are the important things - your family, your partner, your health, your children - anything that is so important to you that if it were lost, you would be nearly destroyed.

The pebbles are the other things in life that matter, but on a smaller scale. The pebbles represent things like your job, your house, your car.

The sand is everything else. The small stuff.

If you put the sand or the pebbles into the jar first, there is no room for the rocks. The same goes for your life. If you spend all your energy and time on the small stuff, material things, you will never have room for the things that are truly most important.

Pay attention to the things that are critical in your life. Play with your children. Take your partner out dancing. There will always be time to go to work, clean the house, give a dinner party and fix the disposal."

Take care of the rocks first - the things that really matter.

Set your priorities. The rest is just pebbles and sand.

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From coffin to storyteller

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In a message dated 10/19/01 6:11:55 PM, DennisCMcGeeJr@aol.com writes:

From coffin to storyteller

Coffins, a Greek translation for the word Basket, have been in use as long as there have been earth burials. People have put the deceased in coffins for either comfort during their journey from one world to the next or to protect their loved ones from harsh natural elements. In the early fifteenth century coffins had evolved into more decorative and ornate caskets. The functional use of the casket, by today's standards, is to house and protect the remains of the deceased for visitation and funeral purposes as well as final disposition. In the maturation of funeral services to staging funeral experiences, the casket has become more than just that alone

Historically, caskets have been both marketed by licensed funeral professionals and mistaken by consumers as being the complete funeral. For example, the nicer the casket that was bought, the more lavish the funeral became. Following a shift in business practices from product emphasis to service emphasis, licensed funeral professionals concentrated on services such as embalming and visitation amongst other funeral services in lieu of products. In the third, and most recent, paradigm shift from funeral services to staging funeral experiences the emphasis has been placed on the complete funeral, the value of all the components collectively, and their relationship with each other.

According to Joseph Pine & James H.. Gilmore, authors of The Experience Economy, Work is Theater& Every Business a Stage, services are the stage and goods are the props used to engage the consumers, making the experience more memorable.

The funeral experience is a hybrid, composed of both products as well as services. While each component holds its unique value the casket is the most significant, tangible prop in the funeral experience, other than the deceased. Regardless of the composition of the casket, construction and protection qualities are important for maintaining a secure place of disposition. However, the value that the casket has is much different during the visitation and funeral services.

To make an analogy between theater and staging funeral experiences the deceased, of course, is the main character in the story that is being told. We are celebrating their life and sharing the details of a life that has been lived. Then, who or what is the supporting character? The casket. With the advanced technology in casket production and customization we can no longer rely only on the functional use of the casket, but rather, we can employ it to help tell the story of just who the deceased was and the passions they enjoyed in their life. Customized corners and inserts, embroidered cap panels and blankets, exterior engravings, memorial boxes, keepsakes and many other innovations are all poised to help detail and explain a life that is being celebrated. Through the visitation, the funeral itself and final disposition, the casket is the only tangible object remaining in the relationship that loved ones share with the deceased. Until final disposition we must employ all of these factors to preserve that relationship

Dennis C. McGee, Jr., Funeral Director

Sweeney Funeral Home

337 Bridgeboro St.

Riverside, New Jersey

(856) 461-1116

Fx. (856) 764-8078

 

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Priceless

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In a message dated 10/12/01 10:47:40 AM, Josh in New York writes:

Please Adult Language in these harsh photos http://www.3dz.net/priceless.jpg

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North Carolina FD Association E News Letter

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NCFDA E-Line

October 15, 2001

 

STATE SALES AND USE TAX INCREASES TEMPORARILY

NCFDA members are reminded that the State sales and use tax rate increases temporarily by 1/2% effective Tuesday, October 16, 2001, and the rate increase will expire June 30, 2003. The new general State rate will increase from 4% to 4 1/2% and the county tax will remain at 2% (2 1/2% for Mecklenburg County) for a total combined state and county rate of 6.5% statewide (except for Mecklenburg County which will be 7%).

 

 

NEWS FROM NFDA CONVENTION IN ORLANDO, FL

1) The NFDA House of Delegates voted to return the membership classifications from an individual-based structure back to a firm-based membership structure. Under this new system the funeral home is the member and each licensee of the firm is once again considered members. Membership dues would be tiered, based on caseload. The new structure becomes effective for dues year 2003.

2) Doggett Whitaker, Whitaker Funeral Home in Newberry, SC, won the election for Secretary of the NFDA and will culminate as President in 2004.

 

 

NCFDA CALENDAR OF EVENTS

Oct 17 "Funding Methods for Prearranged Funeral Contracts" by Vision Insurance at Sagebrush, Marion from 9:50 AM &endash; 2:30 PM. Contact Michael Wilson at 336-877-3960. (6.0 c.e.c.). Also Held at the Following Locations:

Nov 8 Western Sizzlin', Conover

Nov 15 Ryan's, Asheville

Dec 6 Western Sizzlin', Conover

Dec 13 Ryan's, Asheville

Oct 15 "Safety & Compliance" at Sechrest Funeral Service in High Point from 8:30 AM &endash; 3:00 PM. Contact Neil Whitaker at 336-889-3811. (5.0 c.e.c.)

Oct 17 Ballots for State Board election run-off mailed.

Oct 16 District 11 Meeting with Mark Henderson, Executive Director of the NC Board of Mortuary Science, on Laws & Legislation. The meeting will be held at the Campfire Steak & Buffet in Black Mountain with dinner at 6:00 PM and the program from 7:00 - 9:00 PM. Dinner costs will be order from the menu and program fees are $5 per NCFDA Member. Contact Rick Harwood at 828-645-3011. (Requested 2.0 c.e.c.)

Oct 16 "Life Insurance Claims, Funeral Service On the Outside Looking In, etc." at Washburn & Dorsey Funeral Home in Bostic from 5:45 &endash; 8:55 PM. Contact Kent Dorsey at 828-248-1234. (3.0 c.e.c.)

Oct 18 "Customer Service: The Other Half of Your Job" at Southeastern Community College & Halifax Community College from 1:00 &endash; 6:00 PM. Contact Lin Mitchell at 919-384-1718. (5.0 c.e.c.)

Oct 23-24 NC Crematory Operators Training Class sponsored by the Cremation Association of NC at L. Harold Poole Funeral Service & Crematory in Knightdale. Registration packages will be mailed to all crematories in NC in late August. Contact Melissa Barnes at 919-266-3646. (8.5 c.e.c)

Oct 24 "A Case Study of Formaldehyde During Embalming, etc." at Lincoln County Senior Center of Gaston College from 9:00 AM &endash; 3:00 PM. Contact Joe Bothel at 704-937-7773. (5.0 c.e.c.)

Oct 24 NCFDA Web Site Development Sub-Committee, 10:30 AM at Hayworth-Miller Funeral Home in Advance, NC

Oct 25 NCFDA Education Committee Meeting, 10:00 AM at NCFDA Office in Raleigh, NC.

 

Nov 1 District 8 Meeting with Dr. Winston, Medical Examiner with Wake Forest University Baptist Medical Center, at the Village Inn Golf & Conference Center in Clemmons, NC with dinner at 6:00 PM and the program at 7:00 PM. Contact Dorman Caudle at 336-765-8181. (Requested 2.0 c.e.c.)

Nov 5 Deadline for State Board ballot return at 5:00 PM at State Board office.

Nov 7 State Board Meeting at 9:00 AM and ballot counting at 1:00 PM at their office in Raleigh.

Nov 8 NCFDA Convention Committee at Grove Park Inn in Asheville at 2:00 PM.

Nov 8 District 2 Meeting with Dr. John Lambeth on OSHA Rules & Regulations and Mark Henderson, Executive Director of the NC Board of Mortuary Science, on Laws & Legislation. The meeting will be held at the Holiday Inn in Williamston with dinner at 6:00 PM and the program from 7:00 - 9:00 PM. Costs for dinner and program are $15 per NCFDA Member and $20.00 per Non-Member. (2.0 c.e.c.)

Nov 13 NCFDA Board of Directors Meeting at the School of Funeral Service at Fayetteville Technical Community College at 10:00 AM.

Nov 14 "Cremation in the New Millennium" at the Goldsboro Country Club sponsored by Arnold Wilbert Corporation from 8:30 AM &endash; 3:30 PM. Contact Vickie Zimmerman at 800-672-4748. (5.0 c.e.c.)

Nov 14 "Specialty Uses of Life Insurance, etc." sponsored by Heritage School at the Ramada Inn, Kopper Kettle Restaurant in Goldsboro, from 9:00 AM &endash; 4:15 PM. Contact David Clark at 800-422-2011, ext. 1021. (3.5 c.e.c. approved)

Nov 13-14 "Funeral Funding Regulations" (2.5 c.e.c.) and "Preneed Insurance Lifecycle Performance" (1.0 c.e.c.) by Homesteaders Life Company in Fayetteville from 8:00 AM - 2:15 PM. Contact Steve Whitaker at 800-777-3633, ext. 440.

Nov 15 "Understanding Diversity in Funeral Service" at LCC, Bullock Building #1, Room 150 at Lenoir Community College in Kinston from 5:00 &endash; 10:00 PM. Contact Jessie Wooten at 252-527-6223, ext. 716. (5.0 c.e.c.)

Nov 15-16 Funeral Funding Regulations" (2.5 c.e.c.) and "Preneed Insurance Lifecycle Performance" (1.0 c.e.c.) by Homesteaders Life Company in Winston-Salem from 8:00 AM - 2:15 PM. Contact Steve Whitaker at 800-777-3633, ext. 440.

Nov 19 "Safety & OSHA Compliance, etc." at Little Church on the Lane Social Hall in Charlotte from 2:00 &endash; 8:00 PM. Contact Chris Headley at 704-334-6421. (5.0 c.e.c.)

Dec 7 "Criminal Investigation, etc." at Cleveland Community College in Shelby from 9:00 AM &endash; 4:00 PM. Contact Chris Nanney at 704-481-4117. (5.0 c.e.c.)

Dec 12 "Fundamentals of Outer Burial Containers" at Arnold-Wilbert Corp. in Goldsboro from 8:30 AM &endash; 2:30 PM. Contact Vickie Zimmerman at 919-735-5008. (4.0 c.e.c.)

June 10 &endash; 12, 2002&emdash; NCFDA Annual Convention at the Grove Park Inn Resort, Asheville, NC

Additions, Corrections and/or Deletions to E-Line

Send additions, corrections and/or deletions for the NCFDA E-Line to Membership Services Director Pat Hayes at: phncfda@aol.com

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New York FD becomes Disney Cast Member while at convention

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In a message dated 10/19/01 8:39:19 AM, Fergertron@aol.com writes:

Sunday Oct. 7th 2001 I cut out of the NFDA convention early to drive 15 mins. South of the Convention Center to EPCOT at Disney World. Where I become a "Cast Member" at their Living Seas Exhibit. Any certified diver can apply to join the Epcot Divequest program. It costs $140.00 and allows you to "go where few have gone before".

We where told to meet outside the guest relations office where our C-cards where checked and we gave Disney our sizes for our wet suits, booties, and BCs. The cards and size requirements where handed off to one of the dive masters and the 8 of us were escorted "behind scenes" (Cast members only) past the Living Sea's massive water purification system (lager than the City of Orlando's) into the Divequest classroom where we were given a pre-dive briefing and we viewed an introduction video. After questions, we where off to the changing rooms where each of us had a bag marked with our name. Each bag had a shorty Body Glove Wet suit and our booties. After changing we turned our locker keys back to our greeter and she led us "on stage" as we emerged for the 1st time in Sea Base Alpha . We were led through the crowd of guests (they didn't know we were also guests) and up a spiral staircase to the top of the 6 million gallon tank of sea water and sea life. Here we were directed to our weight belts, BCs, and fins. They were all configured and set up for us. We were introduced to our Dive Master, Safety Diver and Cinematographer. Disney handled everything; assisting the placement of BCs, providing us with "Mickey Spit" for the masks (you could use your own masks) and a quick BC refresher course. We were ready to enter the tank.

WHAT A BLAST! You could dive for years and not see the variety of creatures we had the chance to swim with. Two of the largest sea turtles I've seen anywhere were residents of the wet side. One of the neat things I love about diving is the opportunity to mingle and interact with the wildlife. There was plenty of that (they can touch you - but you don't touch them). But what was neater than that was, mingling and interacting with the humans on the dry side of the tank! Remember we were part of the show. Where else could you experience this phenomena? The kids were in awe of us. We would "sneak up on them" from behind, from below, from on top of them and then begin a ritual of placing our hands on the glass separating us and watch as they would mirror us. We'd start a clockwise circle - they'd follow-and we'd start going counter clockwise then we'd play patty cake with them. Diving down to the restaurant we'd motion we'd like a drink and kids and adults would bring their drinks over to the glass. One kid motioned me to come close so he could take a picture - I motioned him to hold on while I removed my regulator and gave him a big smile. He didn't take the shot - still smiling I indicated with my hand he should hurry up - a crowd was forming - I grasped my neck - still smiling-he took the picture - several others did too- I got a standing ovation! I could have done that for hours. Head over to were the tram "ferries guests into the Sea Base" you can hang onto the glass panels and wave at the folks from above them (watch their reactions!). Parents thanked us for interacting with their children but honestly, we were having more fun than the kids.

Luckily for us there was no group coming behind us so our 35-40 dive went 50 mins. After showering and changing back into guest clothes, they provide you a T-shirt, certificate, log sheets, non alcoholic drinks and a chance to watch the video you just stared in (you can buy it if you want - no pressure) . I highly recommend this dive to anyone from beginner to expert. The price paid includes your air, use of their equipment, training, park admission and parking (just tell the guard at the gate you're a Divequest cast member). If you do the dive, say Hi to Marilyn the largest shark in the tank for me (yes the fish have names) we had a "special moment" together.

 

For more info: