Tod Van Beck was the moderator, first up was Dwayne Spence a little house keeping of reminders to silence beepers and cell phones and exhibit hours and other activities.
Van Beck explained that Pursuit of Excellence is a system to push your firm, Dick Mires a past president he spoke of his success with the POE program and is in it's 20th year, he gave a history of the POE program since it's creation at NFDA Annual Convention 1981 in Boston, NFDA officers wanted a way to show funeral homes in a positive fashion nationwide.
Above are the categories of achievement for Pursuit of Excellence, in the near future POE program information will be up on NFDA's site.
Michael O'Malley Jr.
Family Business Dynamics
Chicago, Illinois
phone 312-362-0118
Michael O'Malley Jr. Family Business Dynamics in a space off of exhibit hall floor, he gave example of how a successful family business and melt and even extinguish a family, he told us of his own experience of family law court battles over the family business. Too often family members assume what will happen with regards to promotion and ownership transfer he gave us several scenarios of how his personal family business squabble.
We all need to look to how we treat our family co-workers on a daily basis, on a promotional basis as well as ownership. Too many small business owners assume what their job description, promotional positions and ownership.
I asked him his fee after a free consultation and it is $2,500.
Presenter Richard Wm. Brundage, the President and CEO of
Center for Advanced Media Studies
Lexesz Kansas,
phone 913-375-1777
e-mail: rbrundage@earthlink.net
Website Http://www.mediatrainers.com
He is a warm and charming presenter, personally greeting each of the attendees, later as he was introduced to us we found out he is from a funeral service family and is a licensed funeral director and embalmer.
He spoke to how quietly we serve the community, and to how we could use training to communicate our tenderness to the community.
He can show you proper facial expression for the television interview.
In most television interviews most viewers will not remember your name, they will remember your organization they will probably forget what you said but the viewer will make a decision if they liked you or not.
Give all the opposing information you can, become the prime source for all sides of the situation
When the media shows up make them feel comfortable, make sure you introduce yourself to everyone including the camera person.
Next get the subject so you know what to talk about
Next speak to the camera person ask him or her where should you do the interview and do they need any b roll shot (one of a casket, or other camera views)
Next get your staff and rehearse with your staff in case they are interviewed as well you will also get some good ideas on how to talk more about the subject.
Try to answer the primary question in four seconds and end your statement with the interviewers first name.
One Funeral Director had his funeral home burn to the ground with four bodies in it, the funeral director went to each of the families involved to find out what they could do to make this right, the media was content with what the funeral home had done contacting the families and concluded the interview with "We are going to do everything we can to make sure this can never happen again"
Before you go on camera ( out of site ) open your mouth as wide as you can a few times this stretches your face muscles and softens the look of your face and you naturally speak more clearly.
He has a video and audio cassette package to help you learn how to be positively effective with the media, also he will come to your company or state association with a six hour course on how to present yourself to the media.
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Consider these steps for your life.
1. Work like you don't need the money.
2. Love like you've never been hurt.
3. Dance like you do when nobody's watching.
C YA
John
BOTTOM LINE: WE ALL WORK FOR THE BETTERMENT OF FUNERAL SERVICE PROFESSION AND THE DEATH CARE INDUSTRY THE CONSUMERS WE SERVE AND THE PROFESSIONALS WE WORK WITH. IF YOU SEE ANYTHING WRONG, IF SOMETHING HERE REALLY OFFENDS YOU, LET'S WORK TOGETHER. PLEASE NOTIFY FSPA IMMEDIATELY, YOU CAN E-MAIL TO lowellma@aol.com Or call FSPA in the United States Voice 978-458-6816 Fax 978-459-0115 or the old fashioned way through the mail at FSPA c/o 14 Highland Street Lowell, Massachusetts 01852-3399 USA